Date: April 9, 2010
Time: 8:30 am - 5:30 pm
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Location: Show mapSheraton Dallas North Hotel
4801 Lyndon B Johnson Freeway
Dallas, TX 75244
Email: chapadmin@mpidfw.org
Mark Your Calendar for a day of Relevant Education!
Member Fee: $50.00
Guest Fee: $65.00
Pre-Registration and Prepayment Required For this Event
On-Line Registration Has Closed For This Event
Program Schedule:
8:30am: Arrival and Continental Breakfast
9:00am: Seminar begins
12:00pm: Lunch service
2:00pm: Afternoon coffee and cookie break
4:30pm: Idea Gallery begins with Wine and Cheese reception
5:00pm: Seminar ends
5:30pm: Event concludes
MPI Knowledge Exchange: The Strategic Value of Meetings and Events
The meeting industry crisis and the global economy have created the conditions for a tipping point in the way we define meetings. Because of the media attention meetings have received lately, planners and vendors have an unprecedented opportunity to influence the way key decision makers view the strategic value of meetings and events. You can help leaders see that meetings are not a cost center, but rather, a strategic investment that can transform organizations and even economies. You now have the chance to literally change the world through meetings.
This session will bring together three of the top subject matter experts on the Four Elements of Strategic Value:
Portfolio Management, Meeting Design, Measurement, and Advanced Logistics.
Susan Radojevic, president of The Peregrine Agency will cover Portfolio Management, Mary Boone, president of Boone Associates will address Meeting Design and Patti Phillips, Chairman of the ROI Institute will share his ideas regarding Measurement. You will also hear from a leader in the area of Advanced Logistics about the opportunities for vendors of meeting services and facilities.
The purpose of the session is to help planners and vendors present a clear and compelling case for the strategic value of meetings to key decision makers. The session will be highly interactive with people working in a well-designed learning environment to come up with a presentation that they can actually use with their own executives and decision makers immediately following the event.
PRE-EVENT MATERIAL: We encourage participants to read The Case for Meetings. We will be covering a lot of material, so this pre-work is essential to getting the most out of the session.
Learner Outcomes
• Identify the four elements of strategic value and how they relate to each other.
• Present these concepts to association and corporate senior management teams.
• Explain the value proposition of meeting facilities and other services to clients.
About our Program Partner: The Canadian Tourism Commission and its partners are dedicated to the ongoing advancement of education and leadership in the meetings industry. Canada continues to strive to offer the best in world-class accommodation, advanced meeting and airport facilities, exceptional service levels, incomparable value, quality F&B and streamlined Customs processes. Canada values its partnership with MPI and remains committed to supporting the meetings industry with innovative programming for years to come.
THANK YOU TO OUR SPONSORS:
